Learning search from the inside
Building depth across SEO, content and digital behaviour while working with leading agency networks including IPG and Performics.
01 / This is my story
I did not arrive in SEO through a personal-brand playbook.I grew up inside the work.
My career began on agency floors, where search meant patient diagnosis, relentless experimentation and accountability for the result. Over the years, I worked across enterprise brands, complex websites and ambitious growth mandates.
In 2022, I moved from employment to entrepreneurship and founded Fixate. The goal was simple: build a practitioner-led organic growth studio that values evidence over noise and systems over isolated tactics.